Li, Jui-Min; Yang, Jen-Shou; Wu, Hsin-Hsi - In: The Service Industries Journal 29 (2007) 12, pp. 1763-1778
This article classifies service into six typologies based on perceived risks and degree of customisation. From the literature, appropriate industries are selected for carrying out two studies. In the first study, interviews and observations were used to collect organisational perspective data...