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The effects of the country of brand and the country of manufacturing of automobiles: An experimental study of consumers' brand personality perceptions

Fetscherin, Marc; Toncar, Mark - In: International marketing review 27 (2010) 2, pp. 164-179

Persistent link: https://www.econbiz.de/10008406622

A study of visual puffery in fragrance advertising: Is the message sent stronger than the actual scent?

Toncar, Mark; Fetscherin, Marc - In: European journal of marketing : EJM 46 (2012) 1, pp. 52-73

Persistent link: https://www.econbiz.de/10009830302

Perceptions and Preferences of Study Abroad

Toncar, Mark; Reid, Jane; Anderson, Cynthia - In: Journal of teaching in international business 17 (2005) 1, pp. 61-80

Persistent link: https://www.econbiz.de/10007096244

ARTICLES - Consumer Responses to Tropes in Print Advertising

Toncar, Mark; Munch, James - In: Journal of advertising : official publication of the … 30 (2001) 1, pp. 55-66

Persistent link: https://www.econbiz.de/10008119744

Motivations to volunteer: The role of altruism

Burns, David; Reid, Jane; Toncar, Mark; Fawcett, Jeffrey; … - In: International Review on Public and Nonprofit Marketing 3 (2006) 2, pp. 79-91

Persistent link: https://www.econbiz.de/10008552334

30 Years of foreign direct investment to China: An interdisciplinary literature review

Fetscherin, Marc; Voss, Hinrich; Gugler, Philippe - In: International Business Review 19 (2010) 3, pp. 235-246

The purpose of this paper is to examine how scholarly research on foreign direct investment (FDI) to the People's Republic of China has evolved and been shaped using bibliometrics analysis of 422 journal articles published in 151 journals between 1979 and 2008 on that topic. The literature is...

Persistent link: https://www.econbiz.de/10009217135