Duan, Jason A.; McAlister, Leigh; Sinha, Shameek - In: Marketing Science 30 (2011) 3, pp. 550-561
Using the Bayes factor estimated by harmonic mean [Newton, M. A., A. E. Raftery. 1994. Approximate Bayesian inference by the weighted likelihood bootstrap. J. Roy. Statist. Soc. Ser. B. 56(1) 3-48] to compare models with and without cross-brand pass-through, Dubé and Gupta [Dubé, J.-P., S....
