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Values, lifestyles, and psychographics
Kahle, Lynn R. (contributor) - 1997
Persistent link: https://www.econbiz.de/10004347392
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Warum kaufen wir? : Die Psychologie des Konsums
Underhill, Paco - 2000 - 2. Aufl.
Persistent link: https://www.econbiz.de/10004686574
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Umweltbewußtes Konsumentenverhalten : Möglichkeiten und Grenzen von Beeinflussungsstrategien
Kesselmann, Peter - 1997
Persistent link: https://www.econbiz.de/10004567071
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The effects of power and trust on buyer,seller negotations
Gathman, Shannon - 1996 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004356300
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Die Antinomie des Geschmacksurteils
Miethe, Claus
Persistent link: https://www.econbiz.de/10004594783
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Marketing identities : the invention of Jewish ethnicity in Ost und West
Brenner, David Allen - 1998
Persistent link: https://www.econbiz.de/10004598158
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Selling in cyberspace : an investigation of modality effects on cognitive processing of persuasive communication on the internet
Gopal, Yasmin - 1997 - [Mikrofiches-Ausg.]
Persistent link: https://www.econbiz.de/10004361796
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Corporate charisma : how to achieve world-class recognition by maximising your company's image, brands and culture
Temporal, Paul; Alder, Harry - 1998
Persistent link: https://www.econbiz.de/10004367633
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The psychology of advertising
Scott, Walter Dill - In: Marketing. 2000
Persistent link: https://www.econbiz.de/10004594129
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Die Einstellung von Werbeempfängern zur Direktwerbung
Grimm, Cornelia; Tietz, Wilfried - 1999
Persistent link: https://www.econbiz.de/10004580075