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Marketing management : a strat...
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Business horizons
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Advertising management
Boyd, Harper W.
(
ed.
);
Newman, Joseph W.
(
contributor
)
-
1965
Persistent link: https://www.econbiz.de/10000056133
Saved in:
2
Channels of distribution for consumer goods in United Arab Republic
Boyd, Harper W.
;
Sherif, Ahmed Fouad
;
Sherbini, …
-
1964
-
[2. ed.]
Persistent link: https://www.econbiz.de/10003500151
Saved in:
3
The importance of private labels in food retailing
Boyd, Harper W.
;
Frank, Ronald E.
- In:
Business horizons
9
(
1966
)
2
,
pp. 81-90
Persistent link: https://www.econbiz.de/10003500158
Saved in:
4
Correlates of grocery product consumption rates
Frank, Ronald E.
;
Massy, William F.
;
Boyd, Harper W.
- In:
Journal of marketing research : JMR
4
(
1967
)
2
,
pp. 184-190
Persistent link: https://www.econbiz.de/10002209604
Saved in:
5
Contemporary American marketing : Readings on the changing market structure
Boyd, Harper W.
(
contributor
); …
-
1962
-
Revised edition
Persistent link: https://www.econbiz.de/10003097445
Saved in:
6
Amerikanische Literatur zur Wirtschaftswerbung, (advertising)
Hundhausen, Carl
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
17
(
1965
)
2/3
,
pp. 148-152
Persistent link: https://www.econbiz.de/10003046448
Saved in:
7
Channels of distribution for consumer goods in Egypt
Boyd, Harper W.
;
Sherbini, Abdel Aziz el
;
Sherif, Ahmed …
- In:
Journal of marketing
25
(
1961
)
6
,
pp. 26-33
Persistent link: https://www.econbiz.de/10002026639
Saved in:
8
Channels of distribution for consumer goods in Egypt
Boyd, Harper W.
;
Sherbini, Abdel Azizel
;
Sherif, Ahmed Fouad
- In:
Comparative marketing systems : a cultural approach
,
(pp. 309-321)
.
1968
Persistent link: https://www.econbiz.de/10002026733
Saved in:
9
Marketing research : text and cases
Boyd, Harper W.
;
Westfall, Ralph
;
Stasch, Stanley F.
-
1989
-
7. ed.
Persistent link: https://www.econbiz.de/10004075571
Saved in:
10
Marketing management : a strategic approach with a global orientation
Boyd, Harper W.
;
Walker, Orville C.
;
Larréché, Jean-Claude
-
1998
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004362864
Saved in:
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