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New product success stories : lessons from leading innovators
Thomas, Robert J. (contributor) - 1995
Persistent link: https://www.econbiz.de/10004247819
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On the economic analysis of problems in energy efficiency: Market barriers, market failures, and policy implications
Sanstad, A.H.; Koomey, J.G.; Levine, M.D. - 2008
In his recent paper in The Energy Journal, Ronald Sutherland argues that several so-called market barriers'' to energy efficiency frequently cited in the literature are not market failures in the conventional sense and are thus irrelevant for energy policy. We argue that Sutherland has...
Persistent link: https://www.econbiz.de/10009435880
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Wisconsin Inventors` Network Database final report
2008
The Wisconsin Innovation Service Center at UW-Whitewater received a DOE grant to create an Inventor`s Network Database to assist independent inventors and entrepreneurs with new product development. Since 1980, the Wisconsin Innovation Service Center (WISC) at the University of...
Persistent link: https://www.econbiz.de/10009435882
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Wisconsin Inventors' Network Database final report
2008
The Wisconsin Innovation Service Center at UW-Whitewater received a DOE grant to create an Inventor's Network Database to assist independent inventors and entrepreneurs with new product development. Since 1980, the Wisconsin Innovation Service Center (WISC) at the University of...
Persistent link: https://www.econbiz.de/10009436711
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Customer perceptions of values of a retail supermarket : analysis of Pick 'n Pay's Waterfront store
Singh, Randhir - 2008
This study examines Customer Perceptions of services rendered by Pick 'n Pay Waterfront employees. The main objectives of this study include the following: To define customer services within a supermarket environment; To determine how Pick n Pay (PnP) employee achieve customer satisfaction...
Persistent link: https://www.econbiz.de/10009447200
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Perspectives on timeshare ownership: An exploratory study of markets in China
Chi, Kai-Li - 2009
marketing opportunities for timeshare companies targeting China. This exploratory study is the first of its kind and it intends …. Managerial recommendations for timeshare marketing tactics are discussed. …
Persistent link: https://www.econbiz.de/10009458737
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The Integration of Microcomputers in Marketing Research and Decision Making
Malhotra, Naresh K.; Tashchian, Armen; Mahmoud, Essam - 1987
This paper focuses on the integrative and pervasive use of microcomputers in marketing research and managerial decision … making. The marketing research process is conceptualized as consisting of six phases. At each phase, microcomputer … applications and illustrative software are identified as implications for the practice of marketing research discussed. Next the …
Persistent link: https://www.econbiz.de/10009459117
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Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer Behavior
McQuiston, Daniel H. - 1989
purchase situations. Though industrial marketing researchers would agree that there are different types of purchase situations …
Persistent link: https://www.econbiz.de/10009462174
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Enzyklopädie des Marketing
1997
Persistent link: https://www.econbiz.de/10000959460
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General Characteristics, Role and Importance of International Marketing Information System
Stanetic, Vedran - In: Economic Analysis 44 (2011), pp. 69-81
In the centre of attention of Recovery Plan of the EU for period 2010-14 are, so called, “smart investments” which, during long-term, should ensure higher growth and sustainable prosperity. "Smart investments" mean investments in research and development (R&D) and investments in education...
Persistent link: https://www.econbiz.de/10010969049