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We show how a brand manufacturer’s control over retail prices can lead to efficiencies when consumers rely on prices as a signal of quality. For this we first show how higher prices can be associated with both higher quality perception as well as higher actual quality. We next identify a...
Persistent link: https://www.econbiz.de/10011259297
We analyze the impact of the private label production channel on innovation. A retailer may either choose a competitive fringe or rely on a brand manufacturer to produce its private label. The trade-o between the two channels is a choice between too much or too little innovation, i.e. quality...
Persistent link: https://www.econbiz.de/10010854370
We analyze the impact of the private label production channel on innovation. A retailer may either choose to integrate backward with a small firm (insourcing) or rely on a national brand manufacturer (outsourcing) to produce its private label. The trade-off between insourcing and outsourcing...
Persistent link: https://www.econbiz.de/10011121994
We explore the strategic role of private quality standards in food supply chains. Considering two symmetric retailers that are exclusively supplied by a finite number of producers and endogenizing the suppliers' delivery choice, we show that there exist two asymmetric equilibria in the...
Persistent link: https://www.econbiz.de/10010956784
I present a vertical differentiation model to assess the quality-wise strategy of an incumbent telecommunications operator under open access regimes. I show that it is always profitable for an incumbent subject to wholesale regulation to degrade wholesale quality in a non-recoverable fashion....
Persistent link: https://www.econbiz.de/10010833009
Alliances between competitors in which established firms provide access to proprietary resources, e.g. their distribution channels, are important business practices. We analyze a market where an established firm, firm A, produces a product of well-known quality, and a firm with an unknown brand,...
Persistent link: https://www.econbiz.de/10005007244
Consumer goods undergo a series of transformations and transactions before they reach the consumer. Their quality is, therefore, determined by the qualities obtained at each single step of the value chain. Consequently, quality assurance along the whole value chain is of utmost importance for...
Persistent link: https://www.econbiz.de/10008550475
Persistent link: https://www.econbiz.de/10005779830
We analyze the effects of a legally-binding price floor using Hotelling's model of locational competition. A moderate price-floor destroys the maximal differentiation equilibrium of d'Aspremont et. al., by allowing firms to compete more aggressively for market share. Minimum differentiation...
Persistent link: https://www.econbiz.de/10005134523
Tying contracts are well-known for their anti-competitive potential. This paper questions their negative image by showing that tying contracts can be necessary to implement price signals which overcome problems of asymmetric information in the introductory phase of a new durable product. The...
Persistent link: https://www.econbiz.de/10005581986