marketing strategies for the wholesale trade company. …

dealer side to the customer side. Today, one of the most important marketing communication tools supporting us to reach … information about customers is “relational marketing”. This study consists of three chapters formed the axis of relational … marketing. In the first three chapters, marketing, modern marketing methods and relational marketing were discussed. In the …

important also for marketing researchers. More generally, if pluralistic societies like ours wish to remain harmonious and …

originally developed and applied in psychotherapy. It describes the challenges that salespeople and their marketing organizations …

The paper deals with pricing strategies in marketing of the branches of chain stores situated in Presov region … (specifically in Presov region). The aims of research are to identification the most commonly used pricing strategies in marketing … from the point of view of marketing managers of the branches of chain stores and the various connections between marketing …

Marketing theory and practice pass through systematic reassessment and rethinking. Challenges to marketing theory and … marketing practices. Phrases such as opportunistic consumer, the consumer who” manages” his own options, enclavement, tribalism … and more in marketing publications. In this article I intended to analyze social and cultural mutations that changed …

One of the key dimensions of business is marketing and when we say marketing we talk about creating more revenue every … second. Sales are an important key to success for revenue generation and for this purpose various marketing strategies have … concept of business. This paper is an appreciation on the comprehension of various marketing strategies (i.e. Single Segment …