The Cannes Lions festival is one of the most important international indicators for professionals in the creative communications industry. Throughout the past few years there are a rising number of submissions and award winners coming from emerging and developing countries. This fact is...

We study a new real options model of oligopolistic entry based on empirical evidence of demand for a new product growing over time and eventually falling. Yet, firms do not know ex ante when this can occur, which creates incentives to update information by delaying irreversible entry. By...

Marketing is an amazing story, an incredible function and perhaps the most challenging thing because of the certainty of an event called quot;changequot;. Because of this, a product and its marketing strategies need to adjust itself to the changes. This has lead to the theories of Product Level...

There are several kinds of non-invasive imaging methods that are used to collect data from the brain, e.g., EEG, MEG, PET, SPECT, fMRI, etc. It is difficult to get resolution of information processing using any one of these methods. Approaches to integrate data sources may help to get better...

The duration heuristic refers to the tendency to evaluate services based on their duration rather than on their content. We propose that consumers rely on the duration heuristic because it simplifies the evaluation process. In particular, the duration heuristic is most likely to be seen when the...

This paper investigates the performance of a metric that links two measures of critical importance in marketing and accounting. This metric is the market value/sales revenue ratio. We discover several surprising insights when this measure is applied to U.S. markets. First, the long run expected...

Both marketing and finance are about maximizing shareholder returns. Since finance operates at the enterprise level so must marketing, if the two disciplines are to meet. The link is that selling, general and administrative expenses often capture all the costs of the people involved in creating...

Monetary gifts in the form of a gift card can lead one to spend and conceive of these funds differently than if the gift is given as cash. Across four experiments, the presentation of a gift card rather than cash led to both intended and actual spending beyond the amount of the original gift,...

Spam messages are ubiquitous and extensive interdisciplinary research has tried to come up with effective countermeasures. However, little is known about the response to unsolicited e-mail, partly because spammers do not disclose sales figures. This paper correlates incoming spam messages that...

This short paper discusses the factors affecting corporate communication of stock exchanges including globalization, competition and regulation. Next, it discusses some corporate communications strategies used by three diverse exchanges, namely; Toronto, Hong Kong and Warsaw. The paper then...