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Creating a Market Orientation
Narver, John C.; Slater, Stanley F.; Tietje, Brian C. - 1998
A market orientation is a business culture in which all employees are committed to the continuous creation of superior value for customers. However, businesses report limited success in developing such a culture. One approach to create a market orientation, the approach taken by most businesses,...
Persistent link: https://www.econbiz.de/10009485621
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SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - Intelligence Generation and Superior Customer Value
Slater, Stanley F.; Narver, John C. - In: Journal of the Academy of Marketing Science 28 (2000) 1, pp. 120-127
Persistent link: https://www.econbiz.de/10006152482
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Market Orientation, Customer Value, and Superior Performance
Slater, Stanley F.; Narver, John C. - In: Business horizons 37 (1994) 2, pp. 22-28
Persistent link: https://www.econbiz.de/10006218245
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Does Competitive Environment Moderate the Market Orientation-Performance Relationship?
Slater, Stanley F.; Narver, John C. - In: Journal of marketing 58 (1994) 1, pp. 46-55
Persistent link: https://www.econbiz.de/10006002326
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Product-market Strategy and Performance: An Analysis of the Miles and Snow Strategy Types
Slater, Stanley F.; Narver, John C. - In: European journal of marketing : EJM 27 (1993) 10, pp. 33-51
Persistent link: https://www.econbiz.de/10006106391
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SPECIAL ISSUE: REPLICATION RESEARCH - The Positive Effect of a Market Orientation on Business Profitability: A Balanced Replication
Slater, Stanley F.; Narver, John C. - In: Journal of business research : JBR 48 (2000) 1, pp. 69-74
Persistent link: https://www.econbiz.de/10006728981
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EFEITO DA ORIENTAÇÃO PARA O MERCADO SOBRE A LUCRATIVIDADE DA EMPRESA
Narver, John C.; Slater, Stanley F. - In: Revista de administração de emprêsas : RAE 46 (2006) 2, pp. 61-82
Persistent link: https://www.econbiz.de/10010173063
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Responsive and Proactive Market Orientation and New-Product Success
Narver, John C.; Slater, Stanley F.; Maclachlan, Douglas L. - In: The journal of product innovation management : an … 21 (2004) 5, pp. 334-347
Persistent link: https://www.econbiz.de/10006245041
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Market orientation, customer value, and superior performance
Slater, Stanley F.; Narver, John C. - In: Business Horizons 37 (1994) 2, pp. 22-28
Persistent link: https://www.econbiz.de/10005197720
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The Positive Effect of a Market Orientation on Business Profitability: A Balanced Replication
Slater, Stanley F.; Narver, John C. - In: Journal of Business Research 48 (2000) 1, pp. 69-73
Persistent link: https://www.econbiz.de/10005466219