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Consumer ethnocentrism in international services marketing
de Ruyter, Ko; van Birgelen, Marcel; Wetzels, Martin - In: International Business Review 7 (1998) 2, pp. 185-202
Consumer ethnocentrism is a relatively new and unknown concept in marketing theory and practice. This concept, which has its roots in sociology, leads to a nationalistic evaluation of foreign products and services. In view of the growing internationalisation of services, consumer ethnocentrism...
Persistent link: https://www.econbiz.de/10009213047
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Customer evaluations of after-sales service contact modes: An empirical analysis of national culture's consequences
van Birgelen, Marcel; de Ruyter, Ko; de Jong, Ad; … - In: International journal of research in marketing : IJRM ; … 19 (2002) 1, pp. 43-64
Persistent link: https://www.econbiz.de/10006176362
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Conceptualizing and Isolating Cultural Differences in Performance Data in International High-Tech Industrial Markets
van Birgelen, Marcel; de Ruyter, Ko; Wetzels, Martin - In: Industrial marketing management : the international … 30 (2000) 1, pp. 23-36
Persistent link: https://www.econbiz.de/10006282088
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What factors determine use of quality-related marketing research information? An empirical investigation
Van Birgelen, Marcel; De Ruyter, Ko; Wetzels, Martin - In: Total quality management 12 (2001) 4, pp. 521-534
Persistent link: https://www.econbiz.de/10007171913
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The impact of attitude strength on customer-oriented priority setting by decision-makers: An empirical investigation
van Birgelen, Marcel; de Ruyter, Ko; Wetzels, Martin - In: Journal of Economic Psychology 24 (2003) 6, pp. 763-783
Persistent link: https://www.econbiz.de/10005108663
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Multi-channel service retailing: The effects of channel performance satisfaction on behavioral intentions
van Birgelen, Marcel; de Jong, Ad; de Ruyter, Ko - In: Journal of retailing 82 (2006) 4, pp. 367
Persistent link: https://www.econbiz.de/10007384958
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Marketing service relationships: The role of commitment - Partners in business must have a high degree of commitment towards their relationship
Wetzels, Martin; Ruyter, Ko de; Birgelen, Marcel van - In: The journal of business & industrial marketing 13 (1998) 4-5, pp. 406-423
Persistent link: https://www.econbiz.de/10007350238
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PAPERS - Consumer ethnocentrism in international services marketing
Ruyter, Ko de; Birgelen, Marcel van; Wetzels, Martin - In: International business review : the official journal of … 7 (1998) 2, pp. 185-202
Persistent link: https://www.econbiz.de/10005973772
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Number 1-2 - Moments of sorrow and joy: An empirical assessment of the complementary value of critical incidents in understanding customer service evaluations
Odekerken-Schröder, Gaby; Birgelen, Marcel van; … - In: European journal of marketing : EJM 34 (2000) 1-2, pp. 107-125
Persistent link: https://www.econbiz.de/10006094646
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How do customers react to critical service encounters?: A cross sectional perspective
Ruyter, Ko de; Wetzels, Martin; Birgelen, Marcel van - In: Total quality management 10 (1999) 8, pp. 1131-1146
Persistent link: https://www.econbiz.de/10007184152