Marketing service relationships: The role of commitment - Partners in business must have a high degree of commitment towards their relationship
Year of publication: |
1998
|
---|---|
Authors: | Wetzels, Martin ; Ruyter, Ko de ; Birgelen, Marcel van |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 13.1998, 4-5, p. 406-423
|
Saved in:
Saved in favorites
Similar items by person
-
The role of socially desirable responding in international services research
Birgelen, Marcel van, (2005)
-
Birgelen, Marcel van, (2003)
-
PAPERS - Consumer ethnocentrism in international services marketing
Ruyter, Ko de, (1998)
- More ...