PAPERS - Consumer ethnocentrism in international services marketing
| Year of publication: |
1998
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|---|---|
| Authors: | Ruyter, Ko de ; Birgelen, Marcel van ; Wetzels, Martin |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 11643389. - Vol. 7.1998, 2, p. 185-202
|