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Measuring New Product Success: The Difference that Time Perspective Makes
Hultink, Erik Jan; Robben, Henry S.J. - In: The journal of product innovation management : an … 12 (1995) 5, pp. 392-405
Persistent link: https://www.econbiz.de/10007336464
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Industrial New Product Launch Strategies and Product Development Performance
Hultink, Erik Jan; Griffin, Abbie; Hart, Susan; Robben, … - In: The journal of product innovation management : an … 14 (1997) 4, pp. 243-257
Persistent link: https://www.econbiz.de/10007368395
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The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance
Langerak, Fred; Hultink, Erik Jan; Robben, Henry S.J. - In: The journal of product innovation management : an … 21 (2004) 2, pp. 79-94
Persistent link: https://www.econbiz.de/10006248535
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Launch decisions and new product success: an empirical comparison of consumer and industrial products
Hultink, Erik Jan; Hart, Susan; Robben, Henry S.J.; … - In: The journal of product innovation management : an … 17 (2000) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10006291882
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Launch strategy and new product performance: an empirical examination in the netherlands
Hultink, Erik Jan; Robben, Henry S.J. - In: The journal of product innovation management : an … 16 (1999) 6, pp. 545-556
Persistent link: https://www.econbiz.de/10006293314
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The role of predevelopment activities in the relationship between market orientation and performance
Langerak, Fred; Jan Hultink, Erik; Robben, Henry S.J. - In: R & D management 34 (2004) 3, pp. 295-310
Persistent link: https://www.econbiz.de/10006610152
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Unavailability and the Evaluation of Goods
Verhallen, Theo M.M.; Robben, Henry S.J. - In: Kyklos : international review for social sciences 48 (1995) 3, pp. 369-388
Persistent link: https://www.econbiz.de/10007412553
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In search of generic launch strategies for new products
Hulting, Erik J.; Griffin, Abbie; Robben, Henry S.J.; … - In: International journal of research in marketing : IJRM ; … 15 (1998) 3, pp. 269
Persistent link: https://www.econbiz.de/10006199589
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The Market Experience
Lane, Robert E.; Robben, Henry S.J. - In: Journal of consumer policy : consumer issues in law, … 17 (1994) 3, pp. 383-387
Persistent link: https://www.econbiz.de/10006802032
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Individual Reactions to Advertising: Theoretical and Methodological Developments
Poiesz, Theo B.C.; Robben, Henry S.J. - In: International journal of advertising : the quarterly … 13 (1994) 1, pp. 25-54
Persistent link: https://www.econbiz.de/10008129451