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Are There Excellent Service Firms, and Do They Perform Well?
Caruana, Albert; Pitt, Leyland F.; Morris, Michael H. - In: The service industries journal 15 (1995) 3, pp. 243-256
Persistent link: https://www.econbiz.de/10007334129
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Informal Sector Activity as Entrepreneurship: Insights from a South African Township
Morris, Michael H.; Pitt, Leyland F. - In: Journal of small business management : JSBM ; a joint … 33 (1995) 1, pp. 78-86
Persistent link: https://www.econbiz.de/10005998895
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The Contemporary Use of Strategy, Strategic Planning, and Planning Tools by Marketers: A Cross-national Comparison
Morris, Michael H.; Pitt, Leyland F. - In: European journal of marketing : EJM 27 (1993) 9, pp. 36-57
Persistent link: https://www.econbiz.de/10006106398
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When Marketing and Strategy Become One
Pitt, Leyland F.; Morris, Michael H. - In: Journal of general management 21 (1995) 2, pp. 21-30
Persistent link: https://www.econbiz.de/10006635541
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The Impact of Individual and Organizational Factors on Problem Perception: Theory and Empirical Evidence from the Marketing-Technical Dyad
Berthon, Pierre R.; Pitt, Leyland F.; Morris, Michael H. - In: Journal of business research : JBR 42 (1998) 1, pp. 25-38
Persistent link: https://www.econbiz.de/10006733632
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Assessing the Structure of Industrial Buying Centers with Multivariate Tools - Multidimensional scaling is a useful tool for determining who works with whom in industrial buying de...
Morris, Michael H.; Berthon, Pierre; Pitt, Leyland F. - In: Industrial marketing management : the international … 28 (1999) 3, pp. 263-276
Persistent link: https://www.econbiz.de/10006298622
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Environmental Turbulence and Organizational Buying: The Case of Health Benefits in South Africa
Morris, Michael H.; Hansen, Sven Derek; Pitt, Leyland F. - In: Industrial marketing management : the international … 24 (1995) 4, pp. 305-316
Persistent link: https://www.econbiz.de/10006331760
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Implementing Marketing Strategies in the US and South Africa
Morris, Michael H.; Pitt, Leyland F. - In: Long range planning : LRP ; international journal of … 27 (1994) 1, pp. 56-71
Persistent link: https://www.econbiz.de/10005913383
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Entrepreneurial pricing: The Cinderella of marketing strategy
Pitt, Leyland F.; Berthon, Pierre R.; Morris, Michael H. - In: Management decision : MD 35 (1997) 5-6, pp. 344-350
Persistent link: https://www.econbiz.de/10006582963
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The Impact of Individual and Organizational Factors on Problem Perception: Theory and Empirical Evidence from the Marketing-Technical Dyad
Berthon, Pierre R.; Pitt, Leyland F.; Morris, Michael H. - In: Journal of Business Research 42 (1998) 1, pp. 25-38
Persistent link: https://www.econbiz.de/10005465743