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Kumar, V.
123
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1
Forecasting category sales and market share for wireless telephone subscribers: a combined approach
Kumar, V.
;
Nagpal, Anish
;
Venkatesan, Rajkumar
- In:
International Journal of Forecasting
18
(
2002
)
4
,
pp. 583-603
Persistent link: https://www.econbiz.de/10005418589
Saved in:
2
FEATURES - Segmenting Global Markets: Look Before You Leap - Before implementing a global market segmentation strategy, it's critical to understand both local and global issues.
Kumar, V.
;
Nagpal, Anish
- In:
Marketing research : a magazine of management and …
13
(
2001
)
1
,
pp. 8-13
Persistent link: https://www.econbiz.de/10007114292
Saved in:
3
Managing retailer profitability—one customer at a time!
Kumar, V.
;
Shah, Denish
;
Venkatesan, Rajkumar
- In:
Journal of retailing
82
(
2006
)
4
,
pp. 277-294
Persistent link: https://www.econbiz.de/10007384966
Saved in:
4
A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
Venkatesan, Rajkumar
;
Kumar, V.
- In:
Journal of marketing
68
(
2004
)
4
,
pp. 106-125
Persistent link: https://www.econbiz.de/10005925202
Saved in:
5
Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least Squares
Venkatesan, Rajkumar
;
Krishnan, Trichy V.
;
Kumar, V.
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
3
,
pp. 451-464
Persistent link: https://www.econbiz.de/10006880101
Saved in:
6
Multichannel Shopping: Causes and Consequences
Venkatesan, Rajkumar
;
Kumar, V.
;
Ravishanker, Nalini
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10007603672
Saved in:
7
Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Customer Selection
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 579-594
Persistent link: https://www.econbiz.de/10007860740
Saved in:
8
TOOL KIT - Knowing What to Sell, When, and to Whom - It's always been hard to work out what customers do and don't want, let alone when they do or don't want it. That's why markete...
Kumar, V.
;
Venkatesan, Rajkumar
;
Reinartz, Werner
- In:
Harvard business review : HBR
(
2006
),
pp. 131-141
Persistent link: https://www.econbiz.de/10005917817
Saved in:
9
A genetic algorithms approach to growth phase forecasting of wireless subscribers
Venkatesan, Rajkumar
;
Kumar, V.
- In:
International journal of forecasting
18
(
2002
)
4
,
pp. 625-646
Persistent link: https://www.econbiz.de/10006971682
Saved in:
10
Practice Prize Report-The Power of CLV: Managing Customer Lifetime Value at IBM
Kumar, V.
;
Venkatesan, Rajkumar
;
Bohling, Tim
; …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10008094141
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