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Toward a better understanding of the interplay of personal values and the internet
Schiffman, Leon G.; Sherman, Elaine; Long, Mary M. - In: Psychology & marketing 20 (2003) 2, pp. 169
Persistent link: https://www.econbiz.de/10006970354
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Social interaction patterns of the elderly consumer
Schiffman, Leon G. - In: Marketing education and the real world and Dynamic …, (pp. 445-451). 1973
Persistent link: https://www.econbiz.de/10003670287
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Case study: Service support and capital goods - Dissolving the resistance to obtaining product acceptance in new business markets - It is then manufacturer's responsibility to augm...
Lichtenthal, J.David; Long, Mary M. - In: The journal of business & industrial marketing 13 (1998) 4-5, pp. 356-369
Persistent link: https://www.econbiz.de/10007350242
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Scientific Contributions to the Field from the Journal of Business-to-Business Marketing
Lichtenthal, J.David; Wilson, David T.; Long, Mary M. - In: Journal of business research : JBR 38 (1997) 3, pp. 211-234
Persistent link: https://www.econbiz.de/10006736972
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Internet integration into the industrial selling process: A step-by-step approach
Long, Mary M.; Tellefsen, Thomas; Lichtenthal, J.David - In: Industrial marketing management : the international … 36 (2007) 5, pp. 676
Persistent link: https://www.econbiz.de/10007727780
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Leaping Ahead - Will Your Online Retailing Be a Site for Sore Eyes?
Chiagouris, Larry; Long, Mary M. - In: Marketing management : a quarterly business management … 16 (2007) 2, pp. 43-46
Persistent link: https://www.econbiz.de/10007731219
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Scientific contributions to the field from the Journal of Business-to-Business Marketing
Lichtenthal, J. David; Wilson, David T.; Long, Mary M. - In: Journal of Business Research 38 (1997) 3, pp. 211-233
Persistent link: https://www.econbiz.de/10005477704
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Fifteen years of consumer lifestyle and value research at AT & T
Veltri, John J.; Schiffman, Leon G. - In: Personal values and consumer psychology, (pp. 271-285). 1984
Persistent link: https://www.econbiz.de/10002960349
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The measurement of fashion image as a determinant of store patronage
Greenberg, C. Jerome; Sherman, Elaine; Schiffman, Leon G. - In: Patronage behavior and retail management, (pp. 151-163). 1983
Persistent link: https://www.econbiz.de/10002517262
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The contribution of store-image characteristics to store-type choice
Schiffman, Leon G.; Dash, Joseph F.; Dillon, William R. - In: Journal of retailing 53 (1977) 2, pp. 3-14,46
Persistent link: https://www.econbiz.de/10002750160