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Dahlstrom, Robert; McNeilly, Kevin M.; Speh, Thomas W. - In: Journal of the Academy of Marketing Science 24 (1996) 2, pp. 110-124

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Feldman Barr, Terri; McNeilly, Kevin M. - In: Journal of marketing education : JME 24 (2002) 2, pp. 168-173

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McNeilly, Kevin M.; Lawson, Marian B. - In: Industrial marketing management : the international … 28 (1999) 1, pp. 37-62

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McNeilly, Kevin M.; Barr, Terri Feldman - In: Journal of education for business 72 (1997) 6, pp. 359-363

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