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Perceived risks and choices in entrepreneurs' new venture decisions
Forlani, David; Mullins, John W. - In: Journal of Business Venturing 15 (2000) 4, pp. 305-322
Persistent link: https://www.econbiz.de/10005246873
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Missing the boat or sinking the boat: a study of new venture decision making
Mullins, John W.; Forlani, David - In: Journal of Business Venturing 20 (2005) 1, pp. 47-69
Persistent link: https://www.econbiz.de/10005246907
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New product decision making: How chance and size of loss influence what marketing managers see and do
Forlani, David; Mullins, John W.; Walker, Orville C. - In: Psychology & marketing 19 (2002) 11, pp. 957
Persistent link: https://www.econbiz.de/10006970931
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Perceived risks and choices in entrepreneurs' new venture decisions
Forlani, David; Mullins, John W. - In: Journal of business venturing 15 (2000) 4, pp. 305-322
Persistent link: https://www.econbiz.de/10006983952
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Missing the boat or sinking the boat: a study of new venture decision making
Mullins, John W.; Forlani, David - In: Journal of business venturing 20 (2005) 1, pp. 47-70
Persistent link: https://www.econbiz.de/10006956375
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The Adaptability of Network Organizations: Some Unexplored Questions
Walker Jr, Orville C. - In: Journal of the Academy of Marketing Science 25 (1997) 1, pp. 75-82
Persistent link: https://www.econbiz.de/10006153794
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Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness
Olson, Eric M.; Walker Jr, Orville C.; Ruekert, Robert W. - In: Journal of marketing 59 (1995) 1, pp. 48-62
Persistent link: https://www.econbiz.de/10005997284
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Reactions to Disappointing Performance in Manufacture-Distributor Relationships: The Role of Escalation and Resource Commitments
Cox, Amy E.; Walker Jr, Orville C. - In: Psychology & marketing 14 (1997) 8, pp. 791-822
Persistent link: https://www.econbiz.de/10006995839
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Dynamic market definition: an international marketing perspective
Forlani, David; Parthasarathy, Madhavan - In: International marketing review 20 (2003) 2, pp. 142-160
Persistent link: https://www.econbiz.de/10006255881
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Valenced attributions and risk in new-product decisions: How why indicates what's next
Forlani, David; Walker, Orville C. - In: Psychology & marketing 20 (2003) 5, pp. 395-432
Persistent link: https://www.econbiz.de/10006968440