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Age-Related Cues in Retail Services Advertising: Their Effects on Younger Consumers
Day, Ellen; Stafford, Marla Royne - In: Journal of retailing 73 (1997) 2, pp. 211-234
Persistent link: https://www.econbiz.de/10006630284
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Opportunities for Involvement Research: A Scale-Development Approach
Day, Ellen; Stafford, Marla Royne; Camacho, Alejandro - In: Journal of advertising : official publication of the … 24 (1995) 3, pp. 69
Persistent link: https://www.econbiz.de/10008128770
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Retail Services Advertising: The Effects of Appeal, Medium, and Service
Stafford, Marla Royne; Day, Ellen - In: Journal of advertising : official publication of the … 24 (1995) 1, pp. 57-72
Persistent link: https://www.econbiz.de/10008129210
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Determinants of service quality and satisfaction in the auto casualty claims process - Examines service quality and customer satisfaction in the insurance industry
Stafford, Marla Royne; Stafford, Thomas F.; Wells, Brenda P. - In: The journal of services marketing 12 (1998) 6, pp. 426-440
Persistent link: https://www.econbiz.de/10007348862
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Reaction effects in participant observation: a response
Stafford, Thomas F.; Stafford, Marla Royne - In: Journal of the Market Research Society : JMRS 35 (1993) 3, pp. 280-282
Persistent link: https://www.econbiz.de/10006712864
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Participant observation and the pursuit of truth: methodological and ethical considerations
Stafford, Marla Royne; Stafford, Thomas F. - In: Journal of the Market Research Society : JMRS 35 (1993) 1, pp. 63-76
Persistent link: https://www.econbiz.de/10006712893
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Green Issues: Dimensions of Environmental Concern
Zimmer, Mary R.; Stafford, Thomas F.; Stafford, Marla Royne - In: Journal of business research : JBR 30 (1994) 1, pp. 63-74
Persistent link: https://www.econbiz.de/10006744796
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Identifying Motivations for the Use of Commercial Web Sites - This study applied the uses and gratifications perspective to better understand the factors motivating commercial Web...
Stafford, Thomas F.; Stafford, Marla Royne - In: Information resources management journal : IRMJ ; an … 14 (2001) 1, pp. 22-30
Persistent link: https://www.econbiz.de/10008337053
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Industrial buyers' perceptions of industrial salespersons
Stafford, Thomas F.; Stafford, Marla Royne - In: The journal of business & industrial marketing 18 (2003) 1, pp. 40-58
Persistent link: https://www.econbiz.de/10007034655
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The Advantages of Atypical Advertisements for Stereotyped Product Categories
Stafford, Thomas F.; Stafford, Marla Royne - In: Journal of current issues and research in advertising : … 24 (2002) 1, pp. 25-38
Persistent link: https://www.econbiz.de/10008119117