Brand loyalty represents a significant factor which leads to the development of business competitiveness and also it is … article focuses on brand loyalty as an important company asset. Defining the concept and typology of brand loyalty supports …

The construct of a brand relationship is quite complex. Numerous types of brand relationships can be identify and each … relationship between consumers and their preferred brand is important. The presence of strong brand in the market is the source of … various financial rewards to organization and due to this, creation strong brand is top priority for many organizations. Brand …

the slow pace at which we can acquire observations of the system. Nevertheless, knowledge of these fine and broad scale …

changes in productivity during this time period, and the relationship between efficiency and the size or scale of the …

Little evidence is available for the effect of competition on educational quality as only a few countries allow large-scale …

Scale is universally acknowledged as important in the determination of national comparative advantage. Paradoxically …, attempts to associate empiri - cal measures of scale economies and international trade volume have proved largely inconclusive …, and often have been found to sport the “wrong” sign. We examine the trade-scale nexus in the context of East Asian NICs …

The aim of this paper is to introduce scale as a basic tool for improving the conceptual structure of vulnerability … assessments. The terminology useful for vulnerability assessments and the current use of scale issues in theoretical vulnerability … well as benefits resulting from scale implications. Both assessments analyse vulnerability in context to river floods in …