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Handshake-Marketing & Customer-Value : die neuen Aktiva des Wandels
Lammoth, Friedhelm - 1998 - 2. Aufl.
Persistent link: https://www.econbiz.de/10004362376
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Personalized hypermedia presentation techniques for improving online customer relationships
Kobsa, Alfred; Koenemann, Jürgen; Pohl, Wolfgang - 1999
Persistent link: https://www.econbiz.de/10004586166
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One-to-one-Marketing und electronic commerce
Theobald, Axel; Stehle, Robert - 1998
Persistent link: https://www.econbiz.de/10004020073
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Direct and database marketing
MacCorkell, Graeme - 1997
Persistent link: https://www.econbiz.de/10004321925
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Direct marketing and sales promotion strategies : effective below-the-line marketing in Europe
Matthews, Virginia - 1998
Persistent link: https://www.econbiz.de/10004552873
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AMA handbook for managing business to business marketing communications
De Bonis, J. Nicholas; Peterson, Roger S. - 1997
Persistent link: https://www.econbiz.de/10004323311
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Direct selling : from door to door network marketing
Berry, Richard - 1997 - Reprint.
Persistent link: https://www.econbiz.de/10004332158
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Direct-Marketing als Ansatz zur Standardisierung der Marktbearbeitung für Investitionsgüter
Haedrich, Holger - 1997
Persistent link: https://www.econbiz.de/10004333462