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Introduction strategy for new products with positive and negative word-of-mouth

Mahajan, Vijay; Muller, Eitan; Kerin, Roger A. - In: Management science : journal of the Institute for … 30 (1984) 12, pp. 1389-1404

Persistent link: https://www.econbiz.de/10003600161

Innovation diffusion and new product growth models in marketing

Mahajan, Vijay; Muller, Eitan - In: Journal of marketing 43 (1979) 4, pp. 55-68

Persistent link: https://www.econbiz.de/10002414863

Introduction Strategy for New Products with Positive and Negative Word-of-Mouth

Mahajan, Vijay; Muller, Eitan; Kerin, Roger A. - In: Management Science 30 (1984) 12, pp. 1389-1404

Existing innovation diffusion models assume that individual experience with the product is always communicated positively through word-of-mouth. For certain innovations, however, this assumption is tenuous since communicators of the product experience may transfer favorable, unfavorable, or...

Persistent link: https://www.econbiz.de/10009213974

Software Piracy: Estimation of Lost Sales and the Impact on Software Diffusion

Givon, Moshe; Mahajan, Vijay; Muller, Eitan - In: Journal of marketing 59 (1995) 1, pp. 29-37

Persistent link: https://www.econbiz.de/10005997286

Diffusion of New Products: Empirical Generalizations and Managerial Uses

Mahajan, Vijay; Muller, Eitan; Bass, Frank M. - In: Marketing science : the marketing journal of the … 14 (1995) 3, pp. G79

Persistent link: https://www.econbiz.de/10006936053

Innovation diffusion and new product growth models: A critical review and research directions

Peres, Renana; Muller, Eitan; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 91-107

Persistent link: https://www.econbiz.de/10008427709

Assessing the Relationship between the User-Based Market Share and Unit Sales-Based Market Share for Pirated Software Brands in Competitive Markets

Givon, Moshe; Mahajan, Vijay; Muller, Eitan - In: Technological forecasting & social change : an … 55 (1997) 2, pp. 131-144

Persistent link: https://www.econbiz.de/10007825476

Timing, Diffusion, and Substitution of Successive Generations of Technological Innovations: The IBM Mainframe Case

Mahajan, Vijay; Muller, Eitan - In: Technological forecasting & social change : an … 51 (1996) 2, pp. 109-132

Persistent link: https://www.econbiz.de/10007826977

Innovation Diffusion in a Borderless Global Market: Will the 1992 Unification of the European Community Accelerate Diffusion of New Ideas, Products, and Technologies?

Mahajan, Vijay; Muller, Eitan - In: Technological forecasting & social change : an … 45 (1994) 3, pp. 221-236

Persistent link: https://www.econbiz.de/10007829620

An Approach for Determining Optimal Product Sampling for the Diffusion of a New Product

Jain, Dipak; Mahajan, Vijay; Muller, Eitan - In: The journal of product innovation management : an … 12 (1995) 2, pp. 124-135

Persistent link: https://www.econbiz.de/10006333078

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