Recent research suggests that the signal (e.g., sign or marker) with a point of purchase promotion will stimulate a … retailer profitability that incorporates this “promotion signal sensitivity.” In a field test, the profitability of the … promotion policy prescribed by this model is compared to the profitability of two other promotion policy-setting paradigms: a …

information and promotion literatures is proposed. These hypotheses relate the presence of various promotions (price, clearance …, and new product), promotion scope, and the type of out-of-store communication vehicle used by retailers to each of the … purchase. The effect of price promotion on consumers' spending in a store is also significant, but varies in sign with the type …

negatively impact its utility and cost. That is, the purchase probability of consumers who find the promotion or additional … propose that consumers, who perceive a new feature or promotion as providing little or no value, will be less likely to … feature or promotion may decrease a brand's overall choice probability when the segment of consumers who perceive it as …