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Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance
Navarro, Antonio; Losada, Fernando; Ruzo, Emilio; … - In: Journal of World Business 45 (2010) 1, pp. 49-58
The aim of this exploratory paper is to fill an important gap in the international marketing literature by examining the influence of firm behavior in foreign markets (export commitment and adaptation of marketing tactics) on perceived competitive advantages and export performance. Using a...
Persistent link: https://www.econbiz.de/10009201759
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Resources and international marketing strategy in export firms: Implications for export performance
Ruzo, Emilio; Losada, Fernando; Navarro, Antonio; … - In: Management research review 34 (2011) 5, pp. 496-519
Persistent link: https://www.econbiz.de/10008995262
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Competitive market analysis from a demand approach: An application of the Rotterdam demand model
Ruzo, Emilio; Barreiro, José M.; Losada, Fernando - In: International journal of market research : JMRS ; the … 48 (2006) 2, pp. 193-238
Persistent link: https://www.econbiz.de/10006691001
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La internacionalizacion de la empresa española - Efecto de la estrategia de expansion exterior sobre el resultado exportador de la organizacion
Navarro, Antonio - In: Información comercial española : ICE ; revista de … (2002) 802, pp. 99-116
Persistent link: https://www.econbiz.de/10007234008