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Corporate rebranding
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1
The Superstore Format in Australia: Opportunities and Limitations
Merrilees, Bill
;
Miller, Dale
- In:
Long range planning : LRP ; international journal of …
30
(
1997
)
6
,
pp. 899-905
Persistent link: https://www.econbiz.de/10007362987
Saved in:
2
SPECIAL ISSUE: DIRECT MARKETING: WHERE THE OLD MEETS THE NEW - Direct Selling in the West and East: The Relative Roles of Product and Relationship (Guanxi) Drivers
Merrilees, Bill
;
Miller, Dale
- In:
Journal of business research : JBR
45
(
1999
)
3
,
pp. 267-274
Persistent link: https://www.econbiz.de/10006730829
Saved in:
3
A ORGANIZATIONAL DYNAMICS - Cross-cultural retailing research: A comparison of shopping experiences in Estonia and Canada - Ab:140
Merrilees, Bill
;
Miller, Dale
;
McKenzie, Brent
- In:
Operations research, Management science : OR MS ; the …
42
(
2002
)
5
,
pp. 483-486
Persistent link: https://www.econbiz.de/10006508209
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4
Brand morphing across Wal-Mart customer segments
Merrilees, Bill
;
Miller, Dale
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1129-1135
Persistent link: https://www.econbiz.de/10008640048
Saved in:
5
Building retail tenant trust: neighbourhood versus regional shopping centres
Roberts, Jane
;
Merrilees, Bill
;
Herington, Carmel
; …
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 597-613
Persistent link: https://www.econbiz.de/10008431723
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6
Culture and marketing strategy in discount retailing
Merrilees, Bill
;
Mckenzie, Brent
;
Miller, Dale
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 215-221
Persistent link: https://www.econbiz.de/10007594703
Saved in:
7
Multiple stakeholders and multiple city brand meanings
Merrilees, Bill
;
Miller, Dale
;
Herington, Carmel
- In:
European journal of marketing : EJM
46
(
2012
)
7
,
pp. 1032-1048
Persistent link: https://www.econbiz.de/10009993586
Saved in:
8
Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry
Dwivedi, Abhishek
;
Merrilees, Bill
;
Miller, Dale
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
5
,
pp. 526-537
Persistent link: https://www.econbiz.de/10009998758
Saved in:
9
Revisiting the complexities of corporate branding: Issues, paradoxes, solutions
Gyrd-Jones, Richard
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
20
(
2013
)
7
,
pp. 571-589
Persistent link: https://www.econbiz.de/10010142775
Saved in:
10
Fashion and commerce: a historical perspective on Australian fashion retailing 1880-1920
Miller, Dale
;
Merrilees, Bill
- In:
International journal of retail & distribution management
32
(
2004
)
8-9
,
pp. 394-402
Persistent link: https://www.econbiz.de/10006428464
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