Corporate rebranding
Year of publication: |
2011
|
---|---|
Authors: | Miller, Dale ; Merrilees, Bill |
Published in: |
Corporate reputation : managing opportunities and threats. - Farnham : Gower, ISBN 978-0-566-09205-3. - 2011, p. 281-303
|
Subject: | Markenführung | Brand management | Organisatorischer Wandel | Organizational change | Bibliometrie | Bibliometrics |
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