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Issue 4 - Special Issue: Marketing to Children - Children's Understanding of Television Advertising Intent
Lawlor, Margaret-Anne; Prothero, Andrea - In: Journal of marketing management : MM 19 (2003) 3-4, pp. 411-432
Persistent link: https://www.econbiz.de/10006968791
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The Established and Potential Mediating Variables in the Child's Understanding of Advertising Intent: Towards a Research Agenda
Lawlor, Margaret-Anne; Prothero, Andrea - In: Journal of marketing management : MM 18 (2002) 5-6, pp. 481-500
Persistent link: https://www.econbiz.de/10006973502
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Pester power - A battle of wills between children and their parents
Lawlor, Margaret-Anne; Prothero, Andrea - In: Journal of marketing management : MM 27 (2011) 5, pp. 561-582
Persistent link: https://www.econbiz.de/10008995015
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Pester power - A battle of wills between children and their parents
Lawlor, Margaret-Anne; Prothero, Andrea - In: Journal of marketing management : MM 27 (2011) 5, pp. 561-582
Persistent link: https://www.econbiz.de/10008997399
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Exploring children's understanding of television advertising - beyond the advertiser's perspective
Lawlor, Margaret-Anne; Prothero, Andrea - In: European journal of marketing : EJM 42 (2008) 11, pp. 1203-1223
Persistent link: https://www.econbiz.de/10008136395
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The Implications of the Internet on the Advertising Agency-Client Relationship
Durkin, Mark; Lawlor, Margaret-Anne - In: The service industries journal 21 (2001) 2, pp. 175-190
Persistent link: https://www.econbiz.de/10006277308
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Academy of Marketing Conference 2005 "Marketing: Building Business, Shaping Society"
Ui Ghallachoir, Kate; O'Driscoll, Aidan; Mcdonagh, Pierre; … - In: Journal of marketing management : MM 21 (2005) 5-6, pp. 469-472
Persistent link: https://www.econbiz.de/10006956538
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Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-first Century
O'malley, Lisa; Prothero, Andrea - In: Journal of marketing management : MM 22 (2006) 9-10, pp. 899-906
Persistent link: https://www.econbiz.de/10007394590
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Beyond the frills of relationship marketing
O'Malley, Lisa; Prothero, Andrea - In: Journal of business research : JBR 57 (2004) 11, pp. 1286-1294
Persistent link: https://www.econbiz.de/10006716961
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Global Policy and the Environment - Greening Capitalism: Opportunities for a Green Commodity
Prothero, Andrea; Fitchett, James A. - In: Journal of macromarketing : examining the interactions … 20 (2000) 1, pp. 46-55
Persistent link: https://www.econbiz.de/10006907722