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US Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues
LEE, TAEJUN (DAVID); HALEY, ERIC; YUN, TAI WOONG; … - In: Journal of consumer affairs : official publication of … 45 (2011) 3, pp. 391-419
Persistent link: https://www.econbiz.de/10009287979
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Adherence of Retirement Mutual Fund Providers to the Securities and Exchange Commission (SEC)’s Advertising Guidance: Provision and Readability of Advertising Disclosure
Lee, Taejun (David); Chung, Wonjun; Haley, Eric - In: Journal of consumer policy : consumer issues in law, … 34 (2011) 4, pp. 455-475
Persistent link: https://www.econbiz.de/10009343950
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A strategic response to the financial crisis: an empirical analysis of financial services advertising before and during the financial crisis
Lee, Taejun (David); Chung, Wonjun; Taylor, Ronald E. - In: The journal of services marketing 25 (2011) 3, pp. 150-165
Persistent link: https://www.econbiz.de/10009014516
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Understanding your retirement savings: How the recent economic recession changed advertising in retirement financial services
Lee, Taejun (David); Chung, Wonjun; Paik, Christopher - In: Journal of financial services marketing : JFSM 16 (2012) 3, pp. 244-263
Persistent link: https://www.econbiz.de/10009816266
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The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions
LEE, TAEJUN (DAVID); YUN, TAI WOONG; HALEY, ERIC - In: Journal of consumer affairs : official publication of … 46 (2012) 2, pp. 260-288
Persistent link: https://www.econbiz.de/10009989104
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Effects of mutual fund advertising disclosures on investor information processing and decision-making
Lee, Taejun (David); Yun, TaiWoong; Haley, Eric - In: The journal of services marketing 27 (2013) 2, pp. 104-117
Persistent link: https://www.econbiz.de/10010099426
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The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions
TAEJUN (DAVID) LEE; YUN, TAI WOONG; HALEY, ERIC - In: Journal of Consumer Affairs 46 (2012) 2, pp. 260-287
Persistent link: https://www.econbiz.de/10010578594
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The Role of Account Planning in U.S. Agencies - A national survey of 345 U.S. account planners reveals that planning is well integrated into U.S. advertising agencies with regard t...
Morrison, Margaret; Haley, Eric - In: Journal of advertising research 46 (2006) 1, pp. 124-131
Persistent link: https://www.econbiz.de/10007378747
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Does Consumers' Product-Related Involvement Matter When It Comes to Corporate Ads?
Kim, Sora; Haley, Eric; Lee, Yoon-Joo - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 37-48
Persistent link: https://www.econbiz.de/10008167831
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The Role of Gender and Message Strategy in the Perception of Advocacy Advertising
Lee, Yoon-Joo; Haley, Eric; Johnson Avery, Elizabeth - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 47-59
Persistent link: https://www.econbiz.de/10008438578