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Antecedents and outcomes of strategic thinking

Moon, Byeong-Joon - In: Journal of Business Research 66 (2013) 10, pp. 1698-1708

This study focuses on the factors that influence strategic thinking at the organizational level. Based on previous research on strategic thinking in diverse management fields including marketing strategy, strategic management, and human resource management, this research provides a hypothetical...

Persistent link: https://www.econbiz.de/10010869746

Antecedents and outcomes of strategic thinking

Moon, Byeong-Joon - In: Journal of business research : JBR 66 (2013) 10, pp. 1698-1708

Persistent link: https://www.econbiz.de/10010132257

The relationship between product involvement and product knowledge: Moderating roles of product type and product knowledge type

Park, Chan-Wook; Moon, Byeong-Joon - In: Psychology & marketing 20 (2003) 11, pp. 977-998

Persistent link: https://www.econbiz.de/10006967166

Determinants and Outcomes of Internet Marketing Activities of Exporting Firms

Moon, Byeong-Joon; Jain, Subhash - In: Journal of global marketing 20 (2007) 4, pp. 55-72

Persistent link: https://www.econbiz.de/10007793228

Consumer Processing of International Advertising: The Roles of Country of Origin and Consumer Ethnocentrism

Moon, Byeong-Joon; Jain, Subhash C. - In: Journal of international consumer marketing 14 (2001) 1, pp. 89

Persistent link: https://www.econbiz.de/10007111269

Product-Country Images: The Roles of Country-of-Origin and Country-of-Target in Consumers' Prototype Product Evaluations

Lee, Chan Woo; Suh, YongGu; Moon, Byeong-Joon - In: Journal of international consumer marketing 13 (2001) 3, pp. 47-62

Persistent link: https://www.econbiz.de/10007113658

Consumer adoption of the internet as an information search and product purchase channel: some research hypotheses

Moon, Byeong-Joon - In: International journal of internet marketing and … 1 (2004) 1, pp. 104-118

Persistent link: https://www.econbiz.de/10008128338