This paper suggests that, while advertising has changed, advertising research has not. Indeed, questions asked of advertising research more than 20 years ago have still not been answered. The enormity of change in advertising compounded by the lack of response from researchers suggests the...

Purpose: Although the branding literature emerged during the 1940s, research relating to tourism destination branding has only gained momentum since the late 1990s. There remains a lack of theory in particular that addresses the measurement of the effectiveness of destination branding over time....

A focus group study involving concept mapping was conducted in September 2012 to investigate how the concept of social inclusion was understood by Hong Kong residents. It was a replication of an earlier UK study. Seven groups involving 61 participants (38 females; 23 males) were interviewed,...