Advertising as Public Diplomacy: Attitude Change among International Audiences
Year of publication: |
2004
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Authors: | Kendrick, Alice ; Fullerton, Jami A. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 44.2004, 3, p. 297-311
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