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Take Your Pick: Kate Moss or the Girl Next Door? — The Effectiveness of Cosmetics Advertising

Antioco, Michael; Smeesters, Dirk; Le Boedec, Aline - In: Journal of advertising research 52 (2012) 1, pp. 15-31

Persistent link: https://www.econbiz.de/10009962921

Bla-bla-bla: video chat service on the Internet - a market feasibility study

Lindgreen, Adam; Antioco, Michael; Wetzels, Martin - In: Qualitative market research : an international journal 7 (2004) 1, pp. 20-33

Persistent link: https://www.econbiz.de/10006023855

Do different marketing practices require different leadership styles? An exploratory study

Lindgreen, Adam; Palmer, Roger; Wetzels, Martin; … - In: The journal of business & industrial marketing 24 (2009) 1-2, pp. 14-26

Persistent link: https://www.econbiz.de/10008177365

Integrating service and design: the influences of organizational and communication factors on relative product and service characteristics

Antioco, Michael; Moenaert, Rudy K.; Feinberg, Richard A.; … - In: Journal of the Academy of Marketing Science 36 (2008) 4, pp. 501-521

Persistent link: https://www.econbiz.de/10008146669

Consumer adoption of technological innovations: Effects of psychological and functional barriers in a lack of content versus a presence of content situation

Antioco, Michael; Kleijnen, Mirella - In: European journal of marketing : EJM 44 (2010) 11, pp. 1700-1725

Persistent link: https://www.econbiz.de/10008720171

Do different marketing practices require different leadership styles? An exploratory study

Lindgreen, Adam; Palmer, Roger; Wetzels, Martin; … - In: The journal of business & industrial marketing 24 (2009) 1-2, pp. 14-26

Persistent link: https://www.econbiz.de/10008229464

High-tech, innovative products: identifying and meeting business customers' value needs

Lindgreen, Adam; Antioco, Michael; Palmer, Roger; … - In: The journal of business & industrial marketing 24 (2009) 3, pp. 182-197

Persistent link: https://www.econbiz.de/10008239637

On the importance of social integration for minority targeting effectiveness

Antioco, Michael; Vanhamme, Joëlle; Hardy, Anaïk; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 380-389

Persistent link: https://www.econbiz.de/10010050362

Information kiosks: the case of the Belgian retail sector

Moerloose, Chantal de; Antioco, Michael; Lindgreen, Adam; … - In: International journal of retail & distribution management 33 (2005) 6-7, pp. 472-493

Persistent link: https://www.econbiz.de/10006424955

Information kiosks: the case of the Belgian retail sector

Moerloose, Chantal de; Antioco, Michael; Lindgreen, Adam; … - In: International journal of retail & distribution management 33 (2005) 6, pp. 472

Persistent link: https://www.econbiz.de/10006425354