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Antioco, Michael
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1
Take Your Pick: Kate Moss or the Girl Next Door? — The Effectiveness of Cosmetics Advertising
Antioco, Michael
;
Smeesters, Dirk
;
Le Boedec, Aline
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10009962921
Saved in:
2
Bla-bla-bla: video chat service on the Internet - a market feasibility study
Lindgreen, Adam
;
Antioco, Michael
;
Wetzels, Martin
- In:
Qualitative market research : an international journal
7
(
2004
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10006023855
Saved in:
3
Do different marketing practices require different leadership styles? An exploratory study
Lindgreen, Adam
;
Palmer, Roger
;
Wetzels, Martin
; …
- In:
The journal of business & industrial marketing
24
(
2009
)
1-2
,
pp. 14-26
Persistent link: https://www.econbiz.de/10008177365
Saved in:
4
Integrating service and design: the influences of organizational and communication factors on relative product and service characteristics
Antioco, Michael
;
Moenaert, Rudy K.
;
Feinberg, Richard A.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 501-521
Persistent link: https://www.econbiz.de/10008146669
Saved in:
5
Consumer adoption of technological innovations: Effects of psychological and functional barriers in a lack of content versus a presence of content situation
Antioco, Michael
;
Kleijnen, Mirella
- In:
European journal of marketing : EJM
44
(
2010
)
11
,
pp. 1700-1725
Persistent link: https://www.econbiz.de/10008720171
Saved in:
6
Do different marketing practices require different leadership styles? An exploratory study
Lindgreen, Adam
;
Palmer, Roger
;
Wetzels, Martin
; …
- In:
The journal of business & industrial marketing
24
(
2009
)
1-2
,
pp. 14-26
Persistent link: https://www.econbiz.de/10008229464
Saved in:
7
High-tech, innovative products: identifying and meeting business customers' value needs
Lindgreen, Adam
;
Antioco, Michael
;
Palmer, Roger
; …
- In:
The journal of business & industrial marketing
24
(
2009
)
3
,
pp. 182-197
Persistent link: https://www.econbiz.de/10008239637
Saved in:
8
On the importance of social integration for minority targeting effectiveness
Antioco, Michael
;
Vanhamme, Joëlle
;
Hardy, Anaïk
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 380-389
Persistent link: https://www.econbiz.de/10010050362
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9
Information kiosks: the case of the Belgian retail sector
Moerloose, Chantal de
;
Antioco, Michael
;
Lindgreen, Adam
; …
- In:
International journal of retail & distribution management
33
(
2005
)
6-7
,
pp. 472-493
Persistent link: https://www.econbiz.de/10006424955
Saved in:
10
Information kiosks: the case of the Belgian retail sector
Moerloose, Chantal de
;
Antioco, Michael
;
Lindgreen, Adam
; …
- In:
International journal of retail & distribution management
33
(
2005
)
6
,
pp. 472
Persistent link: https://www.econbiz.de/10006425354
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