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Exploring the demand aspects o...
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consumer psychology
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DeSarbo, Wayne S.
53
DeSarbo, Wayne
46
Desarbo, Wayne S.
15
Jedidi, Kamel
14
Wedel, Michel
12
Madrigal, Robert
9
Ramaswamy, Venkatram
7
Fong, Duncan
6
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5
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4
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4
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Sinha, Indrajit
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Psychometrika
29
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Marketing Science
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RePEc
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Exploring the Demand Aspects of Sports Consumption and Fan Avidity
DeSarbo, Wayne
;
Madrigal, Robert
- In:
Interfaces : the INFORMS journal on the practice of …
42
(
2012
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10009966548
Saved in:
2
Examining the behavioral manifestations of fan avidity in sports marketing
DeSarbo, Wayne S.
;
Madrigal, Robert
- In:
Journal of modelling in management
6
(
2011
)
1
,
pp. 79-100
Persistent link: https://www.econbiz.de/10008887290
Saved in:
3
Construct Validity of Spouses' Relative Influence Measures: An Application of the Direct Product Model
Madrigal, Robert
;
Miller, Christopher M.
- In:
Journal of the Academy of Marketing Science
24
(
1996
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10006153958
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4
Predicting Vacation Activity Preferences on the Basis of Value-System Segmentation
Madrigal, Robert
;
Kahle, Lynn R.
- In:
Journal of travel research : a quarterly publication of …
32
(
1994
)
3
,
pp. 22-28
Persistent link: https://www.econbiz.de/10006946291
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5
It's Not Whether You Win or Lose; It's How The Game is Played
Bee, Colleen
;
Madrigal, Robert
- In:
International journal of advertising : the quarterly …
41
(
2012
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10009976495
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6
Social Identity Effects in a Belief-Attitude-Intentions Hierarchy: Implications for Corporate Sponsorship
Madrigal, Robert
- In:
Psychology & marketing
18
(
2001
)
2
,
pp. 145-166
Persistent link: https://www.econbiz.de/10006980501
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7
Social responsibility as a unique dimension of brand personality and consumers' willingness to reward
Madrigal, Robert
;
Boush, David M.
- In:
Psychology & marketing
25
(
2008
)
6
,
pp. 538
Persistent link: https://www.econbiz.de/10008052687
Saved in:
8
ARTICLES - The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products
Madrigal, Robert
- In:
Journal of advertising : official publication of the …
29
(
2000
)
4
,
pp. 13-24
Persistent link: https://www.econbiz.de/10008120059
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9
It's Not Whether You Win or Lose; It's How The Game is Played
Bee, Colleen
;
Madrigal, Robert
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10009844411
Saved in:
10
Clustering consistency analysis
DeSarbo, Wayne S.
- In:
Journal of the Academy of Marketing Science
10
(
1982
)
3
,
pp. 217-234
Persistent link: https://www.econbiz.de/10002065880
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