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Case collection der DMV
Krämer, Christian (contributor);  … - 1994
Persistent link: https://www.econbiz.de/10000963207
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Managerial marketing : perspectives and viewpoints ; a source book
Kelley, Eugene J.; Lazer, William - 1967 - 3. ed
Persistent link: https://www.econbiz.de/10002231131
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Sales force management
Davis, Kenneth Rexton; Webster jr., Frederick E. - 1968
Persistent link: https://www.econbiz.de/10002076075
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Standard-Lexikon Werbung, Verkaufsförderung, Öffentlichkeitsarbeit
Koschnick, Wolfgang J. - 1996
Persistent link: https://www.econbiz.de/10000920445
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Was mein Unternehmen unschlagbar macht : so überwinden Sie den Kommunikationsengpaß
Scheben, Mathias; Erkens, Ulla - 1992 - Orig.-Ausg.
Persistent link: https://www.econbiz.de/10004130966
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Marketing management : text and cases
Bonoma, Thomas V.; Kosnik, Thomas J. - 1990
Persistent link: https://www.econbiz.de/10004135271
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Business marketing management : an organizational approach ; text and cases
Haas, Robert W. - 1992 - 5., rev. ed., 1. [Dr.]
Persistent link: https://www.econbiz.de/10004137356