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The Public Health Implications of Consumers' Environmental Concern and Their Willingness to Pay for an Eco‐Friendly Product

ROYNE, MARLA B.; LEVY, MARIAN; MARTINEZ, JENNIFER - In: Journal of consumer affairs : official publication of … 45 (2011) 2, pp. 329-344

Persistent link: https://www.econbiz.de/10009133195

The Effects of Health Consciousness and Familiarity with DTCA on Perceptions of Dietary Supplements

ROYNE, MARLA B.; FOX, ALEXA K.; DEITZ, GEORGE D.; … - In: Journal of Consumer Affairs 48 (2014) 3, pp. 515-534

type="main" xml:id="joca12051-abs-0001" This study examines the effect of consumer health-consciousness on attitude toward dietary supplements as well as consumer perceptions of supplement risks and benefits when compared to their prescription drug counterparts. The authors investigate three...

Persistent link: https://www.econbiz.de/10011153193

Marital influence in the decision-making process for services

Stafford, Marla Royne; Ganesh, Gopala K.; Garland, … - In: The journal of services marketing 10 (1996) 1, pp. 6-21

Persistent link: https://www.econbiz.de/10007317318

Demographic discriminators of service quality in the banking industry

Stafford, Marla Royne - In: The journal of services marketing 10 (1996) 4, pp. 6-22

Persistent link: https://www.econbiz.de/10007326085

Determinants of service quality and satisfaction in the auto casualty claims process - Examines service quality and customer satisfaction in the insurance industry

Stafford, Marla Royne; Stafford, Thomas F.; Wells, Brenda P. - In: The journal of services marketing 12 (1998) 6, pp. 426-440

Persistent link: https://www.econbiz.de/10007348862

The Effect of Demographic Variables on Perceived Claims and Service Quality

Stafford, Marla Royne; Wells, Brenda P. - In: Journal of Insurance Issues 19 (1996) 2, pp. 163-182

Persistent link: https://www.econbiz.de/10010543254

Consumer Bidding Behavior on Internet Auction Sites

Stafford, Marla Royne; Stern, Barbara - In: International journal of electronic commerce : IJEC 7 (2002) 1, pp. 135

Persistent link: https://www.econbiz.de/10006032524

Day, Ellen; Stafford, Marla Royne - In: Journal of retailing 73 (1997) 2, pp. 211-234

Persistent link: https://www.econbiz.de/10006630284

Reaction effects in participant observation: a response

Stafford, Thomas F.; Stafford, Marla Royne - In: Journal of the Market Research Society : JMRS 35 (1993) 3, pp. 280-282

Persistent link: https://www.econbiz.de/10006712864

Participant observation and the pursuit of truth: methodological and ethical considerations

Stafford, Marla Royne; Stafford, Thomas F. - In: Journal of the Market Research Society : JMRS 35 (1993) 1, pp. 63-76

Persistent link: https://www.econbiz.de/10006712893