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An Arousal Regulation Explanation of Mood Effects on Consumer Choice

Muro, Fabrizio Di; Murray, Kyle B - In: Journal of consumer research : JCR ; an … 39 (2012) 3, pp. 574-585

Persistent link: https://www.econbiz.de/10010030770

WHY DOMINANT COMPANIES ARE VULNERABLE - Recent research suggests that, as consumers feel that their choices are restricted, many respond by turning away from the market leader.

Murray, Kyle B; Häubl, Gerald - In: MIT sloan management review 53 (2012) 2, pp. 12-15

Persistent link: https://www.econbiz.de/10009825945

Freedom of Choice, Ease of Use, and the Formation of Interface Preferences

Murray, Kyle B; Häubl, Gerald - In: Management information systems : mis quarterly 35 (2011) 4, pp. 955-977

Persistent link: https://www.econbiz.de/10009808177

The Effect of Product Size and Form Distortion on Consumer Recycling Behavior

Trudel, Remi; Argo, Jennifer J. - In: Journal of Consumer Research 40 (2013) 4, pp. 632-632

The present research examines conditions under which consumers dispose of recyclable products in the garbage. Results from a field study and four laboratory studies demonstrate that a consumer’s decision to recycle a product or throw it in the trash can be determined by the extent to which the...

Persistent link: https://www.econbiz.de/10010706015

Self-regulatory strength amplification through selective information processing

Trudel, Remi; Murray, Kyle B. - In: Journal of consumer psychology : the official journal … 23 (2013) 1, pp. 61-73

Persistent link: https://www.econbiz.de/10010056350

Looks Interesting, but What Does It Do? Evaluation of Incongruent Product Form Depends on Positioning

Noseworthy, Theodore J; Trudel, Remi - In: Journal of marketing research : JMR 48 (2011) 6, pp. 1008-1020

Persistent link: https://www.econbiz.de/10010011262

SUSTAINABILITY - Does It Pay to Be Good? In surveys, customers have long claimed that they'd pay more for ethically produced goods. But is that what happens when they actually buy...

Trudel, Remi; Cotte, June - In: MIT sloan management review 50 (2009) 2, pp. 61-68

Persistent link: https://www.econbiz.de/10008165829

Beyond expectations: The effect of regulatory focus on consumer satisfaction

Trudel, Remi; Murray, Kyle B.; Cotte, June - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 93-98

Persistent link: https://www.econbiz.de/10009846347