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Corrigendum to “How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands” [J. Consum. Psychol. 22 (2012) 443–4...
Miller, Felicia M.; Allen, Chris T. - In: Journal of consumer psychology : the official journal … 22 (2012) 4, pp. 606-607
Persistent link: https://www.econbiz.de/10010021686
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BEST PRACTICE - Listening Begins at Home - Listening to employees makes good business sense. But it's not as easy as it sounds, and company leaders are often oblivious to employee...
Stengel, James R.; Dixon, Andrea L.; Allen, Chris T. - In: Harvard business review : HBR (2003), pp. 106-118
Persistent link: https://www.econbiz.de/10005931413
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The Mature Brand and Brand Interest: An Alternative Consequence of Ad-Evoked Affect
Machleit, Karen A.; Allen, Chris T.; Madden, Thomas J. - In: Journal of marketing 57 (1993) 4, pp. 72-82
Persistent link: https://www.econbiz.de/10006008188
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Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity
Kent, Robert J.; Allen, Chris T. - In: Journal of marketing 58 (1994) 3, pp. 97-105
Persistent link: https://www.econbiz.de/10006002300
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A place for emotion in attitude models
Allen, Chris T.; Machleit, Karen A.; Kleine, Susan Schultz - In: Journal of business research : JBR 58 (2005) 4, pp. 494-499
Persistent link: https://www.econbiz.de/10006713939
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An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning
Kim, John; Allen, Chris T.; Kardes, Frank R. - In: Journal of marketing research : JMR 33 (1996) 3, pp. 318-328
Persistent link: https://www.econbiz.de/10006679191
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How Is a Possession "Me" or "Not Me"? Characterizing Types and an Antecedent of Material Possession Attachment
Schultz Kleine, Susan; Kleine III, Robert E.; Allen, … - In: Journal of consumer research : JCR ; an … 22 (1995) 3, pp. 327
Persistent link: https://www.econbiz.de/10006683197
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Authenticity as meaning validation: An empirical investigation of iconic and indexical cues in a context of “green” products
Ewing, Douglas R.; Allen, Chris T.; Ewing, Randall L. - In: Journal of consumer behaviour : an international … 11 (2012) 5, pp. 381-391
Persistent link: https://www.econbiz.de/10010023922
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A THEORY-BASED APPROACH FOR IMPROVING DEMAND ARTIFACT ASSESSMENT IN ADVERTISING EXPERIMENTS
Allen, Chris T. - In: Journal of advertising : official publication of the … 33 (2004) 2, pp. 63-74
Persistent link: https://www.econbiz.de/10008117212
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A place for emotion in attitude models
Allen, Chris T.; Machleit, Karen A.; Kleine, Susan Schultz - In: Journal of Business Research 58 (2005) 4, pp. 494-499
Persistent link: https://www.econbiz.de/10005474281