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Decision Process Evolution in Customer Channel Choice

Valentini, Sara; Montaguti, Elisa; Neslin, Scott A - In: Journal of marketing 75 (2011) 6, pp. 72-87

Persistent link: https://www.econbiz.de/10009796381

Winer, Russell S (contributor); Neslin, Scott A (contributor) - World Scientific Publishing Co. Pte. Ltd.

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, <i>The History of Marketing Science</i> is a timely review of the...

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The Impact of Sequential Data on Consumer Confidence in Relative Judgments

Biswas, Dipayan; Zhao, Guangzhi; Lehmann, Donald R - In: Journal of consumer research : JCR ; an … 37 (2011) 5, pp. 874-888

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Sophistication in Research in Marketing

Lehmann, Donald R; McAlister, Leigh; Staelin, Richard - In: Journal of marketing 75 (2011) 4, pp. 155-166

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60 Years in the Making - A look at the evolution of research on new products, innovation and growth

Lehmann, Donald R - In: Marketing management : a quarterly business management … 20 (2011) 4, pp. 38-44

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Generalizing from "Imperfect" Replication.

Farley, John U; Lehmann, Donald R; Ryan, Michael J - In: The Journal of Business 54 (1981) 4, pp. 597-610

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Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand.

Farley, John U; Katz, Jerrold; Lehmann, Donald R - In: Journal of Consumer Research 5 (1978) 2, pp. 138-42

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Individual Differences in Search Behavior for a Nondurable.

Moore, William L; Lehmann, Donald R - In: Journal of Consumer Research 7 (1980) 3, pp. 296-307

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Consumer Expectations and Culture: The Effect of Belief in Karma in India

Kopalle, Praveen K; Lehmann, Donald R; Farley, John U - In: Journal of consumer research : JCR ; an … 37 (2010) 2, pp. 251-264

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The Influence of New Brand Entry on Subjective Brand Judgments.

Pan, Yigang; Lehmann, Donald R - In: Journal of Consumer Research 20 (1993) 1, pp. 76-86

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