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Modes of experimentation: an innovation process--and competitive--variable

Thomke, Stefan; von Hippel, Eric; Franke, Roland - In: Research Policy 27 (1998) 3, pp. 315-332

Persistent link: https://www.econbiz.de/10005372050

Editorial

Bell, Martin; Callon, Michel; Grupp, Hariolf; Kodama, Fumio - In: Research Policy 36 (2007) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10005351205

Sequential Testing in Product Development

Thomke, Stefan; Bell, David E. - In: Management Science 47 (2001) 2, pp. 308-323

A fundamental problem in managing product development is the optimal timing, frequency, and fidelity of sequential testing activities that are carried out to evaluate novel product concepts and designs. In this paper, we develop a mathematical model that treats testing as an activity that...

Persistent link: https://www.econbiz.de/10009214016

R&D Comes to Services: Bank of America's Pathbreaking Experiments - Unlike manufacturers, service companies have traditionally lacked rigorous processes for innovation. Service dev...

Thomke, Stefan - In: Harvard business review : HBR (2003), pp. 70-79

Persistent link: https://www.econbiz.de/10005935812

Customers as Innovators: A New Way to Create Value - Fully understanding customers'needs is a costly and inexact process. Even when customers know precisely what they want, they of...

Thomke, Stefan; Hippel, Eric von - In: Harvard business review : HBR (2002), pp. 74-81

Persistent link: https://www.econbiz.de/10005941322

Customers as Innovators: A New Way to Create Value - Fully understanding customers'needs is a costly and inexact process. Even when customers know precisely what they want, they of...

Thomke, Stefan; Hippel, Eric von - In: Harvard business review : HBR (2002), pp. 74-81

Persistent link: https://www.econbiz.de/10005943130

Enlightened Experimentation: The New Imperative for Innovation

Thomke, Stefan - In: Harvard business review : HBR 79 (2001) 2, pp. 66-75

Persistent link: https://www.econbiz.de/10005952337

IDEAS AT WORK CREATING - BREAKTHROUGHS AT 3M - 3M's Medical-Surgical Markets Division hadn't had a breakthrough product in almost a decade. Then a project team learned about the le...

Hippel, Eric Von; Thomke, Stefan; Sonnack, Mary - In: Harvard business review : HBR 77 (1999) 5, pp. 47-57

Persistent link: https://www.econbiz.de/10005965860

Parallel and Sequential Testing of Design Alternatives

Loch, Christoph H.; Terwiesch, Christian; Thomke, Stefan - In: Management science : journal of the Institute for … 47 (2001) 5, pp. 663-678

Persistent link: https://www.econbiz.de/10006090697

Sequential Testing in Product Development

Thomke, Stefan; Bell, David E. - In: Management science : journal of the Institute for … 47 (2001) 2, pp. 308-323

Persistent link: https://www.econbiz.de/10006091244