Schertzer, Clinton B.; Schertzer, Susan M. B. - In: Journal of Marketing for Higher Education 14 (2003) 1, pp. 79-91
<title>ABSTRACT</title> Students in institutions of higher education are becoming more “consumer oriented” than ever before. As a result, the turnover rate is increasing-students are leaving universities almost as fast as new students are enrolled. This is both costly and inefficient. Major efforts are...