Hughes, Mine Ucok - In: Business Education and Accreditation 6 (2014) 1, pp. 95-100
whether or not they understand how social media can be used to create effective marketing strategies. This paper describes a … social media assignment that was incorporated into a marketing field experience course for undergraduate students. The aim of … the paper is to inspire other instructors who may wish to use social media campaigns in their marketing courses. The …
