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Of Rats and Brands: A Learning-and-Memory Perspective on Consumer Decisions
Osselaer, S.M.J. van - Erasmus Research Institute of Management (ERIM), ERIM … - 2004
brand management and public policy as well as theoretical implications for the study of human learning and memory. Prior to …
Persistent link: https://www.econbiz.de/10005304712
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Of Rats and Brands: A Learning-and-Memory Perspective on Consumer Decisions
van Osselaer, van Osselaer, S.M.J. - Erasmus Research Institute of Management (ERIM), … - 2004
brand management and public policy as well as theoretical implications for the study of human learning and memory. Prior to …
Persistent link: https://www.econbiz.de/10010837402
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Managing brand equity : capitalizing on the value of a brand name
Aaker, David A. - 1991 - 1. print.
Persistent link: https://www.econbiz.de/10004108696
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Brand power
Stobart, Paul (contributor) - 1994
Persistent link: https://www.econbiz.de/10004203773
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Exclusive Marken : Erfolgsformeln, Marketingstrategien, Unternehmensphilosophien
Talkenberger, Peter P.; Mens-Schimann, Elfi - 1993 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004174635
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Gesundheitsprofilierung von Lebensmittel-Markenartikeln : Messung, Determinanten und Implikationen
Jüttner, Clemens - 2009
Persistent link: https://www.econbiz.de/10004945917
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Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Radighieri, Jeffrey; Mariadoss, Babu John; Grégoire, Yany - In: Marketing Letters 25 (2014) 2, pp. 123-138
ingredient branding offering (IBO). Drawing on extant brand literatures, we investigate how brand feedback effects are influenced … by (1) the initial brand strength among the parent brands (low vs. high), (2) parent brand roles (whether the brand is … both parent brands, but the positive feedback is much more substantial for the weaker (vs. the stronger) brand. Under the …
Persistent link: https://www.econbiz.de/10010989706
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Marketing channels
Stern, Louis W.; Ansary, Adel I. - 1992 - 4. ed.
Persistent link: https://www.econbiz.de/10004127854
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Herstellerkonditionen und Handelsleistungen : theoretische Grundlagen und Ansatzpunkte einer Systemgestaltung
Keller, Dietmar - 1991
Persistent link: https://www.econbiz.de/10004134646