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ToKnowPress
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1
Managing
brand
equity : capitalizing on the value of a
brand
name
Aaker, David A.
-
1991
-
1. print.
Persistent link: https://www.econbiz.de/10004108696
Saved in:
2
Markenwert
und Markenidentität komplexer Handelsleistungen : Konzeption und Analyse am Beispiel der Betriebsformenmarke Warenhaus
Arnold, Brit
-
2006
Persistent link: https://www.econbiz.de/10004920293
Saved in:
3
Identitätsbasierte Markenbewertung : Grundlagen, theoretische Konzeptualisierung und praktische Anwendung am Beispiel einer Technologiemarke
Jost-Benz, Marc
-
2009
Persistent link: https://www.econbiz.de/10004947804
Saved in:
4
Markenstärkemessung unter besonderer Berücksichtigung von Konsumentenheterogenität : Das Beispiel der deutschen Brauwirtschaft
Köster, Lars
-
2006
Persistent link: https://www.econbiz.de/10004909775
Saved in:
5
Innengerichtetes identitätsbasiertes Markenmanagement
Zeplin, Sabrina
-
2006
Persistent link: https://www.econbiz.de/10004909745
Saved in:
6
Strategische identitätsorientierte Markenführung
Ringle, Tanja
-
2006
Persistent link: https://www.econbiz.de/10004909797
Saved in:
7
Kreativität als Bestandteil der Markenidentität : Ein verhaltenstheoretischer Ansatz zur Analyse der Mitarbeiterkreativität
Kästner, Evelyn
-
2009
Persistent link: https://www.econbiz.de/10004949865
Saved in:
8
Die marktorientierte Gestaltung der Logistik im Export der mittelständischen Unternehmung : dargestellt am Beispiel zentraler Markenartikel
Huth, Stephan G.
-
1992
Persistent link: https://www.econbiz.de/10004121692
Saved in:
9
Die regionale Clustermarke : Konzept strategischer Markenführung
Kaminski, Sandra
-
2009
Persistent link: https://www.econbiz.de/10004943721
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10
Markenkraft im Mittelstand : Was Manager von Schwarzenegger und dem Papst lernen können
Errichiello, Oliver
-
2008
Persistent link: https://www.econbiz.de/10004947755
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