MAKAREM, SUZANNE C.; SMITH, MICHAEL F.; MUDAMBI, SUSAN M.; … - In: Journal of Consumer Affairs 48 (2014) 3, pp. 457-485
type="main" xml:id="joca12044-abs-0001" The lack of adherence to medical advice is a widely recognized health care concern with important implications for consumer well-being. This study advances a model for better understanding adherence behaviors by incorporating the positive emotion of hope...