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Werbewirkungsmessung im
Internet
: Wahrnehmung, Einstellung und moderierende Effekte
Meeder, Uta
-
2007
Persistent link: https://www.econbiz.de/10004921229
Saved in:
2
Standard-Lexikon
Werbung
, Verkaufsförderung, Öffentlichkeitsarbeit
Koschnick, Wolfgang J.
-
1996
Persistent link: https://www.econbiz.de/10000920445
Saved in:
3
Verbraucherspezifische Promotionwirkungen
Görtz, Gunnar
-
2006
Persistent link: https://www.econbiz.de/10004920275
Saved in:
4
Advertising
, promotion, and supplemental aspects of integrated marketing communications
Shimp, Terence A.
-
1997
-
4. ed.
Persistent link: https://www.econbiz.de/10004351529
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5
Advertising
and sales promotion strategy
Tellis, Gerard J.
-
1998
Persistent link: https://www.econbiz.de/10004359537
Saved in:
6
Erlaubtes und Unerlaubtes in der Verkaufsförderung und in der
Werbung
von A - Z
Francke, Lothar
-
1987
-
Stand: 1. September 1987
Persistent link: https://www.econbiz.de/10004602685
Saved in:
7
Advertising
and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
1998
-
4. ed., rev., internat. ed.
Persistent link: https://www.econbiz.de/10004366907
Saved in:
8
Kaufsignale : die optische Sprache am Verkaufspunkt
Scheuren, Wolfgang
-
1979
Persistent link: https://www.econbiz.de/10004683363
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9
PROMOTION : A GUIDE TO EFFECTIVE PROMOTIONAL PLANNING, STRATEGIES, AND EXECUTIONS
AILLONI-CHARAS, DAN
-
1984
Persistent link: https://www.econbiz.de/10004050875
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10
Cybermarketing
Orzan, Gheorghe
-
Academy of Economic Studies, School of Marketing
The
Internet
has fundamentally changed communication among consumers and is likely to impose similar changes for …
Persistent link: https://www.econbiz.de/10008555873
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