opportunities, the same living standard, cultural and gastronomic offer. Therefore we can assume that the brand value and branding … identity elements and brand promises. All above mentioned can assure the realization of many advantages offered by the concept …

Recently academics outlined the importance of brand relationships and brand experiences as building blocks of brand … tools mentioned for strengthening brand relationships and enhancing brand experiences by academics. Therefore the paper … analyses the understanding of brand identity building blocks by brand experts and their usage of new marketing communication …

question: given the decisions made by the managers in the 30’s, what brand strategies are recommended for this period? The … attitudes, such as the disregard for rebranding or brand creation and the diminution of the promotion budgets. …

The word “brand” is designated to be a name, term, symbol, or a combination of them all, in order to identify goods and … in Romania, in order to identify all elements supporting this concepts’ brand image, values and beliefs. We appreciate … that supports the development of the company brand image, its good performance and customer relations. …

well know French brand DIM, the authors present the permanent brand identity across brand extensions. …

The strong identity is a key condition for the real success of a brand strategy. The identity reflects the inner value … of the brand and describes its potential success. In order to maximize this value a brand identity should include and … of the brand identity could develop a great capability for many associations that could be made to the brand. Apple is a …

this signal interacts with brand signals when both are visible to consumers, applying a cobranding framework. This research … examines the moderating effect of the brand on organic label effects. In a 2 × 2 experimental design using real consumers (N … = 122) in a shopping context, it found that, depending on brand equity, the marginal effect of organic labelling information …

directly observable attributes of a product, allowing a brand to obtain social value. The formalization of this process allows …