Customer oriented relationship marketing requires continuous and comprehensive identification and analysis of customer expectations, their translation into delivery of the products and services, and conduct of interaction with customers, in order to develop and maintain long term and...

Customer oriented relationship marketing requires continuous and comprehensive identification and analysis of customer expectations, their translation into delivery of the products and services, and conduct of interaction with customers, in order to develop and maintain long term and...

This study explores how the organizational culture represented by conventional market orientation practices influences B2B relationship outcomes and financial returns for production-centered supplier firms. The market orientation practices of 187 large-sized production-centered supplier firms in...

Market orientation is a business perspective that makes the customer the focal point of a company’s total operation. Market-oriented firms seek to understand customers’ expressed and latent needs and develop superior solutions for those needs. It is an organizational culture that...

Purpose: The paper's purpose is to explore and describe the interface between the customer component of a market orientation and the accounting information used in making product-level decisions. Design/methodology/approach: Exploratory/descriptive organisational case study of a multi-function...

Purpose – The paper's purpose is to explore and describe the interface between the customer component of a market orientation and the accounting information used in making product-level decisions. Design/methodology/approach – Exploratory/descriptive organisational case study of a...

:By finding new solutions to problems, innovation transforms the existing markets, changes the old ones, creates new ones; it can bring about huge profits or send small outsiders to dominant positions. The ability of developing new ideas and innovations is one of the top priorities in many...

This paper is focused on the factors which determined the adoption of innovation or imitation strategies on firm performance in seven different industries in China. Firstly, we delineate and distinguish the concepts of innovation and imitation. Secondly, using the structural equation modelling...

There is general consensus in the research literature that market orientation is related to organizational performance. This study examines this relationship in the hospital industry. One unique feature of this study is that both market orientation and performance are conceptualized as being...

The purpose of this paper is to provide a review of the main issues surrounding the concept of market orientation applied in the context of higher education. Considering the important changes taking place in this sector, a strong willingness of universities to adopt marketing concepts can be...