The paper evaluates the usefulness of customer lifetime value (CLV) as a metric for marketing budget allocation by developing a framework that enables managers to maintain customer relationships proactively through different elements of marketing mix, in order to maximize CLV. The analysis is...

Customer lifetime value (CLV) is an established relationship marketing-centric approach to evaluating performance: based upon the significance of a customer, and what resources should be allocated towards maintaining relations - beyond short-term transactional views. The conceptual argument...

Moulin (1999) characterizes the fixed-path rationing methods by efficiency, strategy-proofness, consistency, and resource-monotonicity. In this note, we give a straightforward proof of his result.

Research Project Management Process, implies the allocation of important human and financial resources to guarantee fulfilling of the goal by respecting the pre-defined schedule, under the conditions of expected quality. Considering that, informatics is looking for solutions to support the teams...

Solutions to a series of apparent paradoxes arising in problems dealing with resources allocation under mutually altruistic conditions are presented. In particular, Bergstrom's lovers’ dilemma (J. Econ. Perspect. 3 (1989) 165) is dealt with as an explicit example of such apparent paradoxes....

In the article one presented changes in the resource allocation of the land and the agricultural labour in 30 countries. One paid attention on the differentiation in these processes in countries. We presented dominant processes and curiosities. One evidenced the meaning of the financial support...

Transparency in health care resource allocation decisions is a criterion of a fair process. We used qualitative methods to explore transparency across 11 Canadian drug advisory committees.

This study examines the relationship between the foreign market characteristics of access to raw materials, capital resources and the necessary channels of distribution, knowledge of local business practices, government intervention, industry price competition and the transfer of up-to-date...

This paper assesses International Joint Venture (IJV) marketing performance in the Republic of Thailand, as opposed to general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and compares two different types of measures for measuring...

Innovation is one of the basic component use by the corporate as a stretegy to improve productive manufacturing processes, to be able to compete in the market and to establish good reputation to gain positive status in customers¡¯s perception. This paper has been designed to review the...