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DETERMINANTS OF PHYSICIANS' PURCHASE INTENTION FOR INNOVATIVE SERVICES: INTEGRATING PROFESSIONAL CHARACTERISTICS WITH TECHNOLOGY ACCEPTANCE MODEL AND THEORY OF PLANNED BEHAVIOUR
KOSTOPOULOS, GIANNIS; RIZOMYLIOTIS, IOANNIS; … - In: International Journal of Innovation Management (ijim) 19 (2015) 02, pp. 1550024-1
This paper seeks to explore the factors that influence physicians' purchase intention for supplementary professional … services that have been recently introduced to the market. For that reason, a model has been developed and empirically tested … using data collected from 100 physicians regarding an innovative e-detailing service. Results show that physicians' purchase …
Persistent link: https://www.econbiz.de/10011279075
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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10004139421
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Managing and marketing services into the 1990s
Teare, Richard (contributor) - 1990
Persistent link: https://www.econbiz.de/10004092572
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Service quality : multidisciplinary and multinational perspectives
Brown, Stephen Walter (contributor) - 1991 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004100533
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International trade in services : an overview and blueprint for negotiations
Feketekuty, Geza - 1988
Persistent link: https://www.econbiz.de/10009587156
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Consumerism in medicine : challenging physician authority
Haug, Marie; Lavin, Bebe - 1983 - 1. print.
Persistent link: https://www.econbiz.de/10004040650
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Die Wirkung von Dienstleistungsgarantien auf das Konsumentenverhalten : Eine empirische Analyse
Hogreve, Jens - 2007
Persistent link: https://www.econbiz.de/10004921183
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Versicherungsrechtliche Studien
Frankfurt am Main [u.a.] : Lang
Persistent link: https://www.econbiz.de/10004055774